Text Link Advertisments Yield Larger Returns

The past decade has brought on more change in the world wide web than ever, especially when considering advertising. In today’s web, banner ads are overlooked, flash driven ads are obnoxious, and pop-ups are obsolete, so what’s an advertiser to do? The answer is simple - text links.

Embedded text links are highly effective when used in conjunction with quality content. Recent trends show a visitor is more likely to click a simple text link from a trustworthy source than pay attention to a flashy banner ad. In addition, flashy banner ads that claim, “Hit The Monkey and Win a Free iPod!” convert poorly anyway, so why bother? If you’re an affiliate marketer and have yet to take advantage of including text links to products you’re promoting, you’re missing out. The traffic converts better, and you’ll retain your visitor’s trust.

Don’t interpret this advice as, “Ok, I’ll start linking to products I’m promoting all the time now.” Instead, continue writing high quality content, but if you just so happen to reference, oh - say, a Dell product, including an affiliate link is justified. Under the assumption you’re going to mention that particular product or company in your post anyway, why not make an attempt to benefit?

To sum this up:

• Leverage your content by embedding links to products and/or companies you’re referencing
• Avoid implementing banners, pop-ups, etc - they’re useless.
• Don’t get carried away with affiliate links - maintaining your visitor’s trust is important
• Embedded text links are less likely to get filtered out by ad blocking software

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Not everyone can do search engine optimizing. This involves detailed search engine marketing like that done by advertising agencies before advertising for any product. Then come the affiliate marketing stage. Probabilities of adsense marketing are weighed and hence an seo website evolves.