Ever Considered Doing This For Your PPC Campaigns?

There are plenty of sites that suggest using hundreds and even thousands of keywords when setting up an Adwords campaign, but is that really an effective technique when trying to convert visitors into leads? Here's an approach that's not necessarily new, but probably over looked by many of the PPC related articles you might have read in the past.

A Simple Text Ad Example

For this mock campaign we're going to promote an ebook that provides parental guidance for potty training. I know, it's silly, but you'll get the idea.

Headline: Trouble Potty Training?

Description: Potty Train The Smarter Way!

Description: Try Our Effective Method Today

Display URL: ThePottySite.com

Destination URL: Your-Affiliate-Link.com

That takes care of understanding the customer's needs, offering a solution, and providing a call to action. At this point, you might want to consider turning off the content network to avoid sifting through thousands of Made For Adsense sites. Based on my experience, search traffic performs better anyway.

The Tricky Part - Keywords

Here's the real value of this post. Rather than bidding on hundreds or thousands of keywords, select 3 to 5 highly targeted phrases that will show your ad to only money spending prospects actively seeking a product or solution.

parent's guide for potty training

[parent's guide for potty training]

"parent's guide for potty training"

how to give potty training lessons

[how to give potty training lessons]

"how to give potty training lessons"

help with potty training my child

[help with potty training my child]

"help with potty training my child"

This will of course involve some minor testing and tweaking on your part, but I suggest setting up different ads with totally different base keyword sets. Stick with the broad, phrase, and exact matches for just 3-5 keywords and let your ads ride. To start off, try working with a $5 maximum daily budget and never bid more than $0.30 per click.

Click the screen shot on the left to see what these type of campaigns are capable of. You'll obviously have a better shot at landing in the top 3 in an unsaturated niche, so keep that in mind while coming up with your product, ad, and keyword selection. Also, avoid the "get paid to drive" type offers. Adwords wants a minimum bid of $10 per click in order to become active for search, unless you're able to come up with a set of different, yet totally relevant keywords. Good luck - feel free to share you experiences below.

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Tags: advertising, marketing, PPC, testing

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